Efecto de los aspectos demográficos en la valoración de la calidad del servicio. Una revisión

Contenido principal del artículo

Autores

Juan Carlos Vergara Schmalbach
Víctor Manuel Quesada Ibargüen
Francisco Javier Maza Ávila

Resumen

Comprender los elementos que determinan la satisfacción de usuarios o de clientes de un servicio permite a las organizaciones –tanto públicas como privadas- diseñar e implementar estrategias dirigidas a mejorar los niveles de lealtad y de recompra, entre otras intenciones futuras. Este artículo tiene como propósito evidenciar el efecto que tienen las variables demográficas, como elementos o constructos determinantes de la calidad de un servicio. Para lograr este cometido, se han tenido en cuenta artículos de investigación publicados en revistas indexadas en Scopus, Science Direct y Ebsco Host, durante el periodo 2006-2016, referentes a casos empíricos, donde se analizaron las relaciones de las variables demográficas sobre constructos, que caracterizan la calidad del servicio. La revisión permitió evidenciar la existencia de efectos, positivos o negativos, de los aspectos demográficos de los clientes o consumidores, sobre las expectativas, las percepciones, la satisfacción y las intenciones futuras, siendo el género, la edad, los ingresos y el nivel de estudios, las variables con mayores incidencias.

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Creative Commons License
Esta obra está bajo licencia internacional Creative Commons Reconocimiento-NoComercial 4.0.

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